Matt Hullum, based in Austin, is a visionary director and writer transforming digital media. With roots in Georgia and a passion nurtured by a storytelling family, Matt co-founded Rooster Teeth, greatly influencing the digital entertainment landscape.
His work on projects like Red vs. Blue, Lazer Team, and RWBY demonstrates his dynamic approach. Matt’s dedication to inclusivity and innovation is palpable, and there’s so much more in his inspiring narrative to uncover.
Image: Count3D, Matt Hullum – CEO of RoosterTeeth Productions, CC BY-SA 3.0
The Beginnings in Atlanta
Although Matt Hullum’s journey in digital media would take him far and wide, it all began in Georgia.
Growing up, you’d find Matt surrounded by stories, thanks to his mother, a librarian, and his father, a sports journalist. This rich environment nurtured his passion for storytelling.
From an early age, you’d see his fascination with film take shape, eventually leading him to pursue a Bachelor of Science in film at the University of Texas at Austin. There, he met Burnie Burns, who’d become his production partner.
In 1997, they co-directed “The Schedule,” marking Matt’s first foray into the film industry.
His path from Georgia to the realm of digital media was driven by an early love for narrative and cinema.
Pioneering Career in Film and Digital Media
Matt Hullum’s path from Georgia set the stage for a groundbreaking career that would redefine digital media. Co-founding Rooster Teeth, he played a crucial role in shaping digital entertainment, amassing over 45 million YouTube subscribers.
With a knack for innovation, Hullum directed and co-wrote Lazer Team, a project that broke records in crowdfunding and cinema-on-demand, highlighting the potential of independent digital films.
His influence extended to web-based storytelling through Red vs. Blue, where he directed 147 episodes, making it the longest-running web series.
Hullum also helped launch RWBY, the first American anime-style series released in Japan by a major distributor, showcasing his impact on animation.
His versatility spans directing commercials, short films, and music videos, solidifying his digital media legacy.
Notable Projects and Collaborations
Throughout his career, Hullum’s innovative projects and collaborations have left a significant mark on digital media.
You’ve probably heard of Lazer Team, a sci-fi comedy film that Hullum co-directed and produced. It set crowdfunding and cinema-on-demand records and was the first movie released on YouTube Red (later YouTube Premium).
Then there’s Red Vs. Blue, where Hullum directed over 147 episodes, cementing it as the longest-running web series ever and highlighting his influence in the field.
His work as an executive producer on RWBY brought American animation to a global audience, especially in Japan.
Hullum’s versatility doesn’t stop there; he directed music videos for Barenaked Ladies, including “Odds Are” and “Did I Say That Out Loud?”, showcasing his diverse talents.
Achievements and Recognition in Entertainment
As you explore the world of digital entertainment, you’ll find Matt Hullum’s achievements are both impressive and influential.
Hullum co-wrote and directed Lazer Team, breaking crowdfunding records and premiering on YouTube Premium, a testament to his impact in digital media. Recognized by Variety as one of the “Top Digital Entertainment Execs to Watch in 2018,” he’s made significant contributions to the industry.
At Rooster Teeth, Hullum voiced Sarge in Red vs. Blue, the longest-running web series with an IMDb rating of 8.4. His role in producing RWBY helped it become the first American anime-style series released in Japan, enhancing Western animation’s visibility.
Hullum’s work, including over 30 national commercials, solidifies his influential role in digital entertainment.
Personal Life and Community Involvement
While Matt Hullum’s professional achievements shine brightly, his personal life and community involvement reveal another layer of his character.
Residing in Austin, Texas, he balances a thriving career in digital media with family life, alongside his wife, Anna Hurayt, and their two children.
Hullum’s dedication to community initiatives is evident through his active participation in fundraising events, raising millions for charitable causes.
As a passionate advocate for inclusivity, he serves on advisory boards like Women In Animation, supporting women in the animation industry.
Engaging with the local creative community, he connects with fellow artists and enjoys Austin’s vibrant dining scene.
Hullum also contributes to education by sharing his expertise at the Moody College of Communication, inspiring future creators.
Austin offers unique local experiences such as exploring quirky boutiques and murals in East Austin, enhancing the city’s creative atmosphere.
Impact on Digital Entertainment Industry
Matt Hullum’s impact on the digital entertainment industry is both profound and transformative.
As a co-founder of Rooster Teeth, you’ve likely seen his influence, given the platform’s impressive 45 million YouTube subscribers. Hullum’s direction of Lazer Team not only broke crowdfunding records but also marked a significant milestone as the premiere release on YouTube Red.
His recognition as one of Variety’s “Top Digital Entertainment Execs to Watch” in 2018 underlines his leadership and vision. By helping bring RWBY to Japan, Hullum demonstrated the international appeal of U.S.-made digital content.
Additionally, under his guidance, Red vs. Blue became the longest-running web series, reshaping digital storytelling.
Future Endeavors and Vision
- He remains an executive producer for RWBY, showcasing his commitment to international digital entertainment.
- Collaborations with industry leaders like Kevin Mayer and Tom Staggs reveal his strategic vision for Rooster Teeth.
- Hullum’s projects reflect a commitment to innovation in the dynamic landscape of digital media.